LACTAMEDIA: FREQUENTLY ASKED QUESTIONS (FAQs)
How do I download a photo or video from LactaMedia?
You can browse the open access LactaMedia preview galleries to select photos and/or videos (list of available images on LactaMedia). WARNING: Content is graphic and potentially disturbing. To download high resolution, non-watermarked photos and videos, please complete and send the request form and agree to the Terms of Use and the Data Privacy Statement.
You will receive a personal link via email inviting you to download your selected image(s) in high resolution, without watermarks, within approx. 3 business days after receipt of your request. If your request is urgent, please mark it as such in the Additional Comments section on the request form.
Please click on your personal link to download the images you have selected. Images will download to your browser's default destination. This link will expire 7 days after it is sent, and it shall not be shared.
Please watch the How-to-Access video.
Do I need to pay to access photos and videos from LactaMedia?
No. All photos and videos are free of charge, exclusively for nonprofit, educational, medical or scientific use. LactaMedia is not fee-based; photos and videos are not sold, and royalties are not paid to contributing photographers or subjects.
Who can use the photos and videos from LactaMedia?
LactaMedia is intended for use by health professionals with appropriate training and knowledge. All LactaMedia images are primarily for training purposes and for additional information to be given to other health professionals or healthcare providers.
LactaMedia is not intended for use by parents or private persons without medical education. Under no circumstances should it be regarded as a substitute for professional advice or treatment or for any independent medical judgment of a health professional regarding specific patient diagnoses or treatment plans. Healthcare providers should exercise their own independent medical judgment, and decisions as to any diagnoses and treatment plans are the sole responsibility of such healthcare provider.
LactaMedia cannot and shall not be used to make independent diagnoses or begin any form of treatment. For non-medical professionals we recommend that you visit recognised health professionals to get specific advice for any medical problems.
Please read the Terms of Use and the Data Privacy Statement carefully.
How can I use the photos and videos from LactaMedia?
Photos and/or videos are exclusively for nonprofit, educational, medical or scientific purposes once you have been granted access to them. They may only be used in a context that fairly and accurately represents the conditions they depict.
You may not reproduce, copy, distribute, sell, rent, sublicence, store, or in any other manner reuse photos and/or videos of LactaMedia, unless given express permission to do so by the copyright owner. Photos and/or videos may not be copied or stored by any means, electronically or otherwise, or shared with any third party, except for the stated and approved purpose for which they were originally supplied.
Photos and/or videos may be altered only to the extent that the context of the photos and/or videos is not changed. Basic edits like cropping, levelling, colour adjustment and rendering are permitted.
You can only alter and use the photos and/or videos in a way that is fair and legal and does not damage the reputation of LactaMedia, LactaHub, the Family Larsson-Rosenquist Foundation or the reputation of the patients appearing in such photos and/or videos.
If you use the photos and/or videos, you must refrain from any collaboration, directly or indirectly, with organisations or companies that promote infant formula (nutrition with formula milk) in any form.
Photos and/or videos received from LactaMedia must be accompanied by a visible LactaHub accreditation. Copyright, if not indicated otherwise: LactaMedia - A Clinical Image Collection is published on LactaHub, a partnership project of The Global Health Network (University of Oxford) and the Family Larsson-Rosenquist Foundation. © Family Larsson-Rosenquist Foundation.
Please read the Terms of Use and the Data Privacy Statement carefully.
Why are there restrictions on using photos and videos from LactaMedia?
Photos and videos are only available to download upon request. Each request is reviewed by LactaHub to ensure the photos and/or videos will be used in a context that fairly and accurately represents the conditions they depict and that also respects and protects the subject(s).
Photos and videos on LactaMedia fall under the category of editorial photography. Unlike commercial photography which is usually obtained for promotional purposes through contracts with professional photographers and stock agencies, editorial photography calls for a specific approach to taking and using photos. In other words, editorial photography is intended for objective, accurate representation or illustration of a real situation, subject or physical location.
The photos and videos on LactaMedia are exclusively for health professionals with appropriate training and knowledge, and for nonprofit, educational, medical or scientific use, under the principles of editorial photography. They may be used to visually portray conditions or situations referred to in the photo and/or video captions.
LactaHub expects users to respect the human subjects depicted and consider whether they may experience negative consequences as a result of having their images used. The value and importance of using a photo or video should always be weighed against a patient’s reputation, privacy and integrity.
LactaHub cannot approve requests that could falsely or harmfully associate, or seem to associate, a particular health status, attitude or behaviour with any person who appears in the photos and videos. Photographing, filming and using photos or videos of vulnerable populations requires extreme care and sensitivity. LactaHub reserves the right to ask additional questions about requests it receives.
How to credit photos and videos from LactaMedia?
Photos and/or videos received from LactaMedia must be accompanied by a visible LactaHub accreditation. Copyright, if not indicated otherwise: LactaMedia - A Clinical Image Collection is published on LactaHub, a partnership project of The Global Health Network (University of Oxford) and the Family Larsson-Rosenquist Foundation. © Family Larsson-Rosenquist Foundation.
As a best practice to properly credit photos and/or videos, you are encouraged to follow the format outlined as follows:
PowerPoint Presentations:
Option 1: Add a slide at the end of your presentation to credit a photo and/or video
Option 2: Place credit(s) next to the photo and/or video link
Website – Photo and/or video credit(s):
Option 1: Indicate credit(s) with a mouseover
Option 2: Place credit(s) at the bottom of a webpage
Option 3: Place credit(s) next to the photo and/or video link
Option 4: Create a separate webpage
Print Materials – Photo and/or video credit(s):
Option 1: Place credit(s) next to the photo and/or video
Option 2: Place credit(s) on the inside cover
Please read the Terms of Use and the Data Privacy Statement carefully.
How were LactaMedia photos and videos gathered?
LactaMedia focuses on breastfeeding mothers and infants with conditions that may impede breastfeeding. Access to such patients is usually only possible for practitioners who consult with breastfeeding mothers. This is why healthcare providers were asked if, during the course of their work, they would be willing to take photos and videos that could be of help to their professional colleagues and to the women and families they work with.
The photographers and videographers have signed an agreement with the Family Larsson-Rosenquist Foundation. Each photo and video is produced in strict accordance with ethical and legal requirements for medical photography in which patients are involved. If photos or videos are used to depict pathological conditions, specific diagnostic tests must also be given to confirm a diagnosis. Patients have signed a photographic consent form or had one signed on their behalf by a parent. All photos and videos have been reviewed and approved by an International Board Certified Lactation Consultant (IBCLC).
How can I contribute to LactaMedia?
Access to breastfeeding patients and their infants is usually only possible for healthcare providers that consult with breastfeeding mothers. LactaHub is seeking additional clinical photos and videos for LactaMedia illustrating a variety of lactation and breastfeeding topics.
If you work directly with lactating women and their breastfeeding children and are interested in helping to populate LactaMedia, we would love to hear from you at media@lactahub.org. Thank you.
What is LactaHub?
LactaHub is an emerging open access knowledge platform, providing scientific and evidence-based information for health professionals, decision makers and researchers working in the field of breastfeeding and breastmilk.
The platform is a partnership project of The Global Health Network (University of Oxford) and the Family Larsson-Rosenquist Foundation, where scientific and evidence-based knowledge about breastfeeding and breastmilk will be brought together and made freely available in a structured, practice-oriented manner. It further enhances the work of The Global Health Network and its collaborators on mother and child health and the first 1,000 days, whilst the LactaHub platform serves as a practical resource focused specifically on breastfeeding and breastmilk.
LactaHub aims to foster thriving communities of practice in the field of breastfeeding that are intended to develop and evolve with the communities of health and research professionals.
Are you working in healthcare, policy or research with an interest in breastfeeding and the first 1,000 days? We invite you to join this new community! Sign up to receive LactaNews – the LactaHub newsletter.