LactaHub Symposium at TGHN Conference 2022

Access recording and materials

The LactaHub Symposium introduced an innovative approach using social science and business strategies for planning an effective breastfeeding campaign in support of strategic WHO and UNICEF goals during the TGHN Conference 2022 at the University of Cape Town.

decorative divider

LactaHub Symposium on Infant and Young Child Feeding – An Innovative Method for Effective Campaign Planning

TGHN Conference 2022, University of Cape Town, South Africa

The LactaHub Symposium introduced an innovative approach using social science and business strategies for planning an effective breastfeeding campaign in support of strategic WHO and UNICEF goals.

The approach is currently being developed in a research project led by Dr. Chantell Witten and co-hosted by the University of the Western Cape, the University of Pretoria and the Department of Science and Technology at the National Research Centre of Excellence in Food Security. The project aligns with the WHO strategic goals for improving WHO Code legislation as outlined in the 2022 WHO and UNICEF report: How the marketing of formula milk influences our decisions on infant feeding.

The approach has the potential to serve as a general template for the systematic and ethical planning of effective health campaigns.

The LactaHub Symposium took place during the TGHN Conference 2022, hosted at the University of Cape Town, South Africa.

Access recording of key presentations, slides and further materials in our LactaWebinar section: LactaWebinars on LactaHub

Target audience
Health researchers, health workers, practitioners and policy-makers from all fields interested in discussing industry influence or first-hand experiences with industry interference

Benefits of breastfeeding and breastmilk
Breastfeeding is linked with multiple benefits for mothers, children, families and society. However, breastfeeding practice is suboptimal, globally, and is limited by diverse barriers across all levels of society. Deliberate actions are necessary to promote, protect and support optimal breastfeeding.

2022 WHO and UNICEF Report: How the marketing of formula milk influences our decisions on infant feeding
Despite global evidence for the lifelong benefits of breastfeeding and a progressive health policy environment, countries all over the world are challenged with suboptimal breastfeeding rates. The 2022 WHO and UNICEF report reveals the marketing strategies of the formula industry, highlights the impact on breastfeeding behavior, and outlines opportunities for actions.

LactaHub – A Resource for Evidence-based Breastfeeding Intelligence
LactaHub is a partnership project of The Global Health Network (TGHN) (University of Oxford) and the Family Larsson-Rosenquist Foundation.

decorative divider

Recommendations for additional content on LactaHub

EFBRI – An Evolving Ethical Framework Informing Breastfeeding Research and Interventions is an open access compilation of ethical principles to guide biomedical research in breastfeeding and lactation. Built on established international standards by the University of Zurich (UZH), it was created to streamline research processes for people working with breastfeeding mothers and children. With EFBRI, researchers and other stakeholders can align their work to universal research ethics standards – confidently and efficiently.

In our LactaWebinars international health and breastfeeding experts present helpful resources and insights that can be applied in your daily work.


Breastfeeding and Breast Milk – from Biochemistry to Impact. Published by the Family Larsson-Rosenquist Foundation at Thieme, the evidence-based reference book presents a holistic, scientifically robust overview of key topics written by experts from a range of disciplines, including medicine, sociology, political science, culture and economics. The book is published open access on LactaHub and explores factors surrounding the influence of breastfeeding and breastmilk on children’s health and development. It is a valuable resource for decision-makers and healthcare providers alike.

We invite you to join this new community! Sign up to receive LactaNews – the LactaHub newsletter.